The short answer
Check the details that can prevent a visit or contact first: opening hours, address, phone, website, services and special closures. Correct the facts before publishing anything new.
Check the useful details
A person should be able to find where you are, when you are open and how to contact you without another search. Start with those three questions.
Match details to the business
Seasonal hours, removed services and old phone numbers cause avoidable problems. Ask the responsible person to confirm each change before it goes live.
Set a monthly check
Choose a fixed date and one owner. Twenty minutes each month is easier than repairing a neglected profile once a year.
Checklist
- Normal hours and special closures
- Address, phone number and website
- Services currently available
- Images that still represent the business